Digital Marketing Specialist

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. The ideal candidate should be able to combine content creation, campaign execution, and performance analysis to drive brand awareness and lead generation. You will be responsible for strengthening our digital presence across multiple platforms while ensuring a consistent and engaging brand voice. Key Responsibilities Develop, schedule, and manage high-quality content across social media platforms and the company website to increase engagement and build community. Create marketing materials such as brochures, presentations, and product demo videos for digital campaigns, events, and exhibitions. Monitor market trends, competitor activities, and industry developments to generate actionable insights that support marketing strategy. Support the planning and execution of both paid and organic digital marketing campaigns to achieve lead generation goals. Monitor, analyze, and report on campaign performance and website traffic using relevant analytics tools. Collaborate closely with the Sales, Tele sales, and Development teams to ensure marketing activities align with business objectives and maintain brand consistency.