Head OF Finance - FMCG

About Coffee Atelier Coffee Atelier is a specialty coffee company and the sole authorized distributor of La Marzocco in Egypt. We operate across three business lines: professional espresso equipment distribution, FMCG products (plant-based milks and matcha) sold through modern trade and HoReCa, and a technical aftersales operation maintaining a growing installed base of machines. We are a profitable, growing business of around 45 people, and we are now building the management structure to support the next five years of growth. The Role We are looking for a Financial Controller to build and own the finance function. This is a hands-on, build-from-the-ground-up role: today the company runs without regular management reporting, and our financial systems and records need to be brought to a professional standard. The Controller will establish reliable reporting, clean up our records, get our ERP working properly, and lead the finance team. The CEO is not from a finance background — this role exists to give the business clear, trustworthy financial visibility and a finance function that runs without daily oversight from the CEO. Key Responsibilities Reporting and visibility • Produce a complete monthly management report — P&L, cash position, and receivables / payables aging — delivered by a fixed date each month. • Develop segment-level reporting that shows profitability separately for equipment distribution, FMCG, and aftersales. • Provide the CEO with clear, plain-language commentary on what the numbers mean and what they require. Records and controls • Establish and maintain accurate customer accounts and statements; know what every customer owes and for how long. • Implement basic financial controls and processes across collections, payables, and inventory. • Manage cash flow, including short-term forecasting to anticipate liquidity needs ahead of time. Systems • Take ownership of the company's Odoo ERP accounting module — bring it to full, reliable operation, or make and execute a clear recommendation if it cannot meet the company's needs. • Ensure financial data is accurate, consistent, and properly recorded in the system. Compliance • Oversee tax compliance and statutory filings, and manage the relationship with external auditors. • Ensure the company meets all Egyptian financial reporting and regulatory obligations. Team • Lead and develop the four-person finance team; set clear expectations and standards. • Within the first months, assess the team's capability and structure, and recommend any changes needed to build a high-performing department. First 90 Days We expect the Controller to focus first on stabilizing monthly reporting and assessing the state of the books and the team — and to give the CEO an honest diagnosis of what they find. A clear, structured 90-day plan will be discussed at interview.