Performance Marketing & Demand Generation Manager.

Demand Generation Engine: Build and run our B2B lead-gen program using LinkedIn Sales Navigator/ABM, Google search for industrial keywords, and data enrichment tools like Volza/tridge/panjiva . Media Buying & Management: Own all online and offline media buying, and manage our performance vendor stack (agencies, programmatic platforms, automation tooling). Pipeline & Handoff: Jointly set strict MQL and SQL definitions with Sales and maintain the lead routing flow into our Buyer Pipeline Master. Attribution Stack: Build our multi-touch attribution model and CRM tagging to accurately trace where every buyer and shipment originates. Performance Reporting: Run the weekly demand dashboard and monthly ROI reviews to track cost per MQL and MQL-to-SQL conversion