Brand Strategy Contribution & Direction: -Contribute to the development of marketing and communication strategies for assigned brands. -Propose brand positioning, messaging frameworks, and communication directions based on market insights and business needs. -Identify opportunities for brand growth, differentiation, and visibility across markets. -Translate strategic direction into actionable communication plans and initiatives. -Provide input to the Group Marketing Head on strategy refinement based on market feedback and performance. Brand Communication Planning & Execution -Translate marketing strategy into clear communication plans for assigned brands. -Ensure effective rollout of communication activities across channels. -Align communication plans with business objectives and market priorities. Campaigns & Marketing Programs -Lead the planning and execution of marketing campaigns and initiatives. -Oversee development of campaign concepts with agencies. -Ensure campaigns are aligned with brand positioning and deliver impact. Brand Governance & Consistency -Ensure consistency of brand identity, tone, and messaging across all communication touchpoints. -Review and approve key communication materials and deliverables. -Maintain high standards of quality and attention to detail. Agency Management & Execution Oversight -Manage relationships with external agencies (creative, digital, PR, production). -Develop clear briefs and provide direction to agencies. -Evaluate agency performance and ensure delivery against expectations. Team Leadership & Development -Manage and guide Brand Managers and Assistant Brand Managers. -Set priorities, monitor performance, and ensure accountability. -Support team development and strengthen marketing capabilities. Cross-Functional Alignment -Work closely with sales, export, and other business teams to align marketing activities. -Support commercial teams with communication initiatives and materials. -Ensure marketing effectively supports business priorities. Performance Tracking & Optimization -Monitor the performance of campaigns and communication activities. -Identify areas for improvement and optimize ongoing initiatives. -Ensure continuous improvement in marketing effectiveness.