Develop and execute monthly & annual marketing strategies.
Lead and manage the marketing team and track KPIs.
Oversee paid and organic campaigns across digital platforms (Meta Ads, Google Ads, SEO, Social Media).
Review and supervise content, creatives, and media production.
Plan course launches based on market demand and insights.
Collaborate with academic teams on pricing strategies.
Identify growth opportunities and support business development.
Manage content marketing and personal branding initiatives.
Analyze performance and optimize engagement & conversion rates.
Monitor and enhance digital channels (including Telegram).