Develop annual and quarterly marketing strategies aligned with company goals. Define target audience segments and create campaigns that cater to luxury retail consumers. Plan and manage brand activations, product launches, and seasonal promotions. Oversee all marketing campaigns, including social media, digital advertising, print, PR, and in-store promotions. Coordinate content creation for ads, catalogues, newsletters, and influencer collaborations. Ensure marketing materials align with brand tone, values, and visual identity. Manage digital advertising channels (Google, Meta, YouTube) to optimize traffic and conversions. Lead CRM initiatives, including email/SMS campaigns and loyalty programs. Analyze web and campaign analytics to improve ROI. Plan and manage store events, product launches, and VIP customer experiences. Liaise with PR agencies and media outlets to increase brand visibility. Handle brand partnerships and sponsorships. Manage the marketing budget and ensure cost-effective campaign execution. Source and oversee relationships with agencies, freelancers, photographers, and production houses. Monitor market trends, customer behavior, and competitor activities. Provide insights to inform product positioning and promotional strategy.