Monitor review and reply to all user-generated content, including comments, posts, and messages on social media platforms. Engage with users by responding to comments, questions, and messages professionally and on time. Identify potential sales leads or opportunities from user interactions and inquiries on social media platforms. Engage with leads and guide them through the sales process, including providing product information and support. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions