Media Buying (Paid Ads) Plan, launch, and optimize paid campaigns on platforms such as: Facebook & Instagram Ads Google Ads (Search, Display, YouTube) Manage campaign budgets and ensure maximum ROI Perform A/B testing on creatives, targeting, and landing pages Monitor KPIs such as CPC, CPA, ROAS, CTR Analyze campaign performance and generate reports with actionable insights Retargeting and audience segmentation strategies  SEO (Search Engine Optimization) Conduct keyword research and competitor analysis Optimize website content (On-page SEO) including meta tags, headings, and internal linking Improve website technical SEO (site speed, indexing, mobile optimization) Build and execute off-page SEO strategies (backlinks) Monitor rankings and organic traffic using tools like Google Analytics & Search Console Stay updated with SEO trends and algorithm changes