Category Growth Lead

Category Ownership and Growth Planning: • Own the performance and growth agenda for an assigned product category for supplements such as Women’s Health, Men’s Health & Sports, or Essentials & Family. • Develop category growth plans covering revenue, awareness, trial, repeat purchase, and portfolio development. • Monitor category performance and recommend actions to improve sales, visibility, and profitability. • Act as the internal champion for assigned products and ensure the category receives the right level of focus and support. Commercial and Budget Responsibility: • Manage category budget proposals and track usage against agreed plans. • Recommend campaign priorities, media allocation, promotional initiatives, sampling plans, and activation needs. • Track revenue, sell-through, AOV impact, promotional performance, and category profitability. • Work closely with E-Commerce, Retail Execution, Finance, and Planning to ensure commercial targets are supported operationally. Marketing, Sampling and Activation Planning: • Plan category-specific marketing initiatives across digital and on-ground channels in collaboration with the relevant execution teams. • Develop campaign briefs for digital marketing, creative, influencer activity, sampling, and activation programs. • Plan and advocate for category sampling and activations, ensuring clear objectives, product logic, and expected outcomes. • Collaborate with Digital Marketing, Graphic Design, Retail Execution, and E-Commerce teams to ensure strong execution. Portfolio, Innovation, and Market Intelligence: • Monitor market trends, competitors, customer feedback, and consumer needs within the assigned category. • Recommend new product opportunities, SKU extensions, bundle concepts, and category innovation ideas. • Support pricing, positioning, and claims discussions with relevant internal teams. • Maintain updated benchmarks and category insights to support decision-making. Cross-Functional Coordination: • Coordinate with Marketing, E-Commerce, Retail Execution, Supply Chain, Planning, Finance, Regulatory, and agencies. • Ensure category plans are practical, aligned, and executable across all relevant channels. • Drive fast follow-up, clear ownership, and structured reporting for category initiatives.