Digital Media Buyer

We are looking for a results-driven digital media buyer to plan, execute, monitor, and optimize paid advertising campaigns across digital platforms. The ideal candidate will be responsible for managing advertising budgets, generating qualified leads, increasing brand awareness, and maximizing return on investment (ROI) through data-driven campaign management. Plan, launch, and manage paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, and other relevant channels. Monitor campaign performance and optimize targeting, bidding strategies, creatives, and budgets to achieve KPIs. Conduct audience research and competitor analysis to identify growth opportunities. Track, analyze, and report campaign performance using tools such as Google Analytics, Meta Business Suite, and advertising platform dashboards. Collaborate with the creative and content teams to develop effective ad creatives and landing pages. Manage advertising budgets efficiently and ensure optimal allocation of spend. Implement and maintain tracking tools, pixels, conversion APIs, and UTM parameters. Generate regular performance reports and provide actionable recommendations. Stay updated on digital advertising trends, platform updates, and industry best practices. Support lead generation, customer acquisition, and revenue growth objectives.