Junior Digital Marketing Specialist

• Set up, monitor, and optimize paid media campaigns, primarily on Meta and TikTok. • Support campaign planning across awareness, traffic, conversion, retargeting, and launch campaigns. • Assist in building campaign structures, ad sets, audience tests, and creative testing plans. • Track key performance metrics including CPM, CPC, CTR, CPA, ROAS, conversion rate, and spend efficiency. • Prepare regular campaign performance reports with clear observations and recommendations. • Coordinate closely with the creative team to brief, test, and refresh ad creatives based on performance data. • Monitor competitor advertising activity and identify learnings for our company campaigns. • Support landing page, website, and e-commerce campaign alignment in collaboration with the E-Commerce & DTC sales team. • Maintain disciplined budget tracking and ensure campaign execution follows approved budgets. • Support additional paid channels such as Google, YouTube, Snapchat, and others as business needs evolve.