Media Buyer

Job Title: Remote Media Buyer Location: Remote Employment Type: Full-Time Working Hours: To be determined based on company requirements.   Job Summary We are seeking an experienced and highly analytical Media Buyer to join our team remotely. The ideal candidate will have solid hands-on experience managing advertising campaigns across multiple digital platforms and possess strong technical expertise in integrating mobile applications and websites with advertising ecosystems for accurate tracking and optimization. The Media Buyer will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns while ensuring proper attribution setup and data integrity across all marketing channels.   Key Responsibilities Develop, execute, and optimize paid advertising campaigns across various platforms, including: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) TikTok Ads Snapchat Ads X (Twitter) Ads LinkedIn Ads (when applicable) Monitor campaign performance daily and make data-driven decisions to improve return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiency. Conduct audience research, testing strategies, and funnel optimization to maximize campaign performance. Prepare regular performance reports and provide actionable insights and recommendations. Collaborate closely with the creative team to develop effective ad creatives and messaging. Manage advertising budgets responsibly and ensure spending aligns with business objectives.   Performance Indicators (KPIs) Return on Ad Spend (ROAS). Customer Acquisition Cost (CAC). Cost per Install (CPI) and Cost per Acquisition (CPA). Conversion Rate improvements. Accuracy and reliability of tracking implementation. Achievement of growth targets within approved budgets. If you are passionate about digital advertising, possess both strategic and technical expertise, and thrive in a fast-paced remote environment, we would love to hear from you.