Sales & Distribution Lead

1. Sales Strategy & Execution Develop and execute the go-to-market sales strategy across retail, wholesale, and modern trade channels Identify and prioritize high-potential regions, distributors, and retail chains Set monthly and quarterly sales targets aligned with company growth goals Build pricing and trade promotion strategies in coordination with management 2. Distribution Development Recruit, onboard, and manage distributors and wholesalers Establish efficient distribution routes and coverage plans Ensure consistent product availability across all assigned channels Monitor distributor performance and enforce service level standards 3. Key Account & Retail Management Negotiate and manage relationships with supermarkets, mini-markets, and convenience stores Secure shelf space, product visibility, and promotional placement Handle key account contracts, pricing agreements, and trade terms 4. Field Sales Management Build and supervise a small field sales team Conduct regular market visits to monitor execution and competitor activity Ensure proper merchandising, stock rotation, and brand visibility in stores 5. Reporting & Market Intelligence Track sales performance, distribution coverage, and product movement Provide structured weekly/monthly reports to management Monitor competitor pricing, promotions, and market trends Recommend product or packaging adjustments based on market feedback