Senior Social Media Specialist

Role Overview  The Senior Social Media Specialist will be responsible for owning Town Team’s social media presence end-to-end, ensuring consistent brand tone, strong engagement, and commercial impact. This role requires a balance of strategy, execution, trend awareness, and performance tracking across all platforms.  Key Responsibilities  ● Develop and execute monthly social media plans aligned with marketing campaigns, launches, and sales periods  ● Manage Town Team’s presence across Instagram, TikTok, Facebook, and emerging platforms  ● Lead content ideation in collaboration with the Reels Content Creator and design team  ● Write captions that reflect Town Team’s bold, youthful, and confident tone of voice  ● Monitor trends, formats, sounds, and challenges relevant to fashion retail and Gen Z  ● Manage posting schedules, community management, and inbox moderation  ● Coordinate with influencers and support campaign rollouts  ● Track performance metrics (reach, engagement, growth, conversions) and prepare reports  ● Optimize content based on insights and platform performance  ● Ensure brand consistency across all digital touchpoints