Trade Marketing Specialist

• Audit the design and implementation of new showroom signage, including transitions to 3D signage, ensuring alignment with corporate branding. • Coordinate closely with advertising agencies to ensure the timely and high-quality execution of signage across all retail and project locations. • Monitor showroom setup maintenance and initiate corrective actions promptly in cases of damage or inconsistencies, while verifying that all previously identified showroom deficiencies have been rectified. • Ensure all showroom setups comply with brand guidelines, safety requirements, and environmental standards. • Maintain accurate records and reports of showroom setup requests, implementations, and follow-up activities with relevant stakeholders. • Contribute to the development and continuous improvement of trade marketing and project sales operations, including personnel, systems, and market focus, to enhance overall performance and productivity. • Coordinate the production and distribution of marketing materials, including catalogs, brochures, and signage. • Monitor and report on offline campaign effectiveness, competitor activities, and shopper insights to optimize future planning and ensure brand consistency across all physical and retail marketing channels. • Actively promote the company’s brand within the target market and support its positioning as a market leader. • Participate in the development of departmental goals, strategies, and business development budgets. • Deliver regular performance and progress reports to the Trade Marketing Section Head. • Ensure alignment with key performance indicators (KPIs) and contribute to the achievement of company-wide objectives. • Execute all duties in a safe and environmentally responsible manner. • Perform any other duties assigned by the direct manager.