Marketing Specialist

Support the development and execution of product and marketing strategies. Assist in pricing analysis to ensure competitive positioning and target margins. Contribute to go-to-market plans and product positioning. Ensure all marketing communications align with brand guidelines and identity. Conduct market research and analyze trends, competitors, and customer insights. Coordinate with sales and cross-functional teams to support business objectives. Identify new business opportunities in local and export markets. Support product launches, campaigns, and related marketing activities. Assist in organizing events such as exhibitions, conferences, and activations. Develop and update marketing materials, presentations, and product content. Collaborate with the marketing team on digital campaigns and social media strategies. Build and maintain strong relationships with customers and stakeholders. Support execution of annual and quarterly marketing plans. Monitor campaign performance and suggest improvements based on insights.